Comments on: CEO’s Aren’t Reading Newspapers. What About Social Media?

By: Hitting a barren run in blogging « Oldskoolmark’s Weblog

Hitting a barren run in blogging « Oldskoolmark’s Weblog — Sat, 12 Jul 2008 14:43:12 +0000

[...] of mobile net, i guess for us social media hardcores, the better news of the week is this article here, which talks about C-level CEO’s depending on the web more than traditional print. and some [...]

By: Collective Wanderings; First Edition | Collective Thoughts

Collective Wanderings; First Edition | Collective Thoughts — Fri, 11 Jul 2008 19:37:28 +0000

[...] CEO’s aren’t reading newspapers; what about social media? – Media Badger [...]

By: AmiV

AmiV — Fri, 11 Jul 2008 15:28:47 +0000

I think that what’s called “social media” and all Web2.0 media in general simply is not sold! I mean sold in a sense of “Marketing campaigns can be measured with all kinds of analytics programs. Yet Social Media is more about “conversations” with …” My college days remind me that just about every “marketing measurement” started out with a “conversation with a customer”. Anyway, no need for us to quip over silly little things like this. Eventually the “social media” people will get hungry or smart or busy — or all — and will start selling what they have. In some respect Web2.0 is ultimately more measurable than anything out there. But leave that to the geeks to figure out how to do it and the suits to use it and get business.