Atlantic Conversations: Social Media in Atlantic Canada

We’re finally pleased to be releasing the public version of our report on Social Media use in Atlantic Canada, or a we’ve named it Atlantic Conversations 2008. The report is available at this link for download (atlantic-conversations-08-report) in pdf format. We note that this is the public version. A premium version with more specific provincial and user data is available, for a price of course. After all, we are a business.

Essentially, we uncover that Social Media use is growing in Atlantic Canada, as quickly as anywhere else. Similar to most markets, while many engage, few engage on more regular basis. While 73% of Atlantic Canadians are online, we estimate about 85% of the online population are using some form of social media bi-weekly at least while 15% use social media services regularly. Atlantic Canada has an approximate population of 2.6 Million according to Statistics Canada.

All provinces are delivering broadband service to rural areas and as much of that will begin to take effect in 2009, we anticipate even more social media usage taking place. Media consumption habits are changing in Atlantic Canada and people are increasingly getting their news online and local, community news as well. This represents both a threat and opportunity to newspapers and magazines in the print industries.

We hope you enjoy the report and find useful and helpful information. Feel free to email or call us with any questions.

(Author: Giles Crouch, Managing Partner)