Comments on: A Reality Check on Social Media Crises

By: uberVU - social comments

uberVU - social comments — Wed, 20 Jan 2010 09:24:19 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by Webconomist: A reality check for Social Media crises http://ow.ly/Yb8r #socialmedia #PR…

By: Tweets that mention A Reality Check for Social Media Crisis Management | Media Badger, Social Media Consultants -- Topsy.com

Tue, 19 Jan 2010 18:12:17 +0000

[...] This post was mentioned on Twitter by Giles Crouch, Giles Crouch and Robert Snell, Darrin J. Searancke. Darrin J. Searancke said: Just added my 2-cents to the @Webconomist: A reality check for Social Media crises http://ow.ly/Yb8r #socialmedia #PR [...]

By: Sandy

Sandy — Tue, 19 Jan 2010 18:09:27 +0000

Yes and no. I think it’ll have a better chance on fast-churn services like Twitter and less when you’re dependent on being indexed by a search engine (because it will get mixed with previous occurrences). It could still go viral if you have a good body of followers to push it forward. But it will get hidden if your followers are hidden in a gated-community like FB.

Not sure of your use of the term “long-tail effect” in this post … can you elaborate?

By: giles

giles — Tue, 19 Jan 2010 15:33:49 +0000

Yup; interesting points. Outbound social media marketing will face the challenge too. Like that.

By: Darrin Searancke

Darrin Searancke — Tue, 19 Jan 2010 15:02:17 +0000

It’s a good point. Makes me wonder if future viral concepts, will require not only a great idea, but also a well-polished production piece that really stands out form the crowd. Or, conversely will we revert to the more ‘guerrilla style’ of low-tech production to create a grittier concept that is less polished and more likely to be accepted by the ‘average’ consumer? These things will always rotate in popularity, but whether they will require a negative or a positive spin will depend on who is being attacked. I think larger brands/corporations are more likely to feel the wrath of ‘negative’ Social Media, unless of course they have a slick production company create a positive campaign – that just happens to go viral, first!