The 60% Social Media Misses
Those who study human communication habits say that 60% of our communication with each other is body language (hand movement, facial expressions, posture etc.) so other than using video chat tools, essentially, Social Media is missing 60% of the message in text and audio tools. Video enables this to some degree, but unless you’re in a two-way video chat/conference you’re only communicating one-way.
As is our nature, we compensate to some degree in text-based tools by the use of “emoticons“, changing font sizes and using perhaps bold or italics. which helps to a degree.
It’s also still a leading source of communicating in Social Media channels. Video still has issues such as connections, poor images, incompatible systems/camera’s, bandwidth hogging and sound delays. All of which is to say, we’re still missing something.
We’ve kind of hit a plateau with Social Media I think (more on that later) and we’ve adopted these tools. But where does it go from here?
Will text-based social tools still stay dominant? If video starts to take over eventually, how will we deal with the critical aspect of linking to reference each others work?
(Author: Giles Crouch)
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I agree with the author that Social Media misses 60% of the communication with each other. That being said, don’t you think that it’s even more difficult to sell products to people with this kind of media?
With video still having some technical difficulties, there is another way to improve your chances of communicating, and that’s with Genergraphics, the international language of marketing. Get to know the mindset of each generation that you are trying to reach and you can cut in half the 60% of a message missed.
Go to http://www.genergraphics and see for yourself.