From Leaky Faucet to Fire Hose: Media Overload

Can you be too noisy as a company engaged in Social Media? What happens when you go from nothing to leaky faucet to a firehose of information spewing madly at your “audience”? People shut you off.

We see enough discussion around Social Media companies and in-house marketers getting C-suite approval to just get engaged, a least a little, with Social Media marketing. Over the past few months we’ve seen a few companies become, well, let’s say a little over-enthusiastic. That can backfire just as much.

It’s one thing to let your “brand” have a presence and communicate. It’s another altogether to be overly pushy and engage too much. After all, sometimes a little mystery around a “brand” (i.e. company or product) is a good thing.

If you’re a company looking to engage in Social Media, be sure not to get a little too cutesy with prospects and customers. Because one power (among others) consumer have with Social Media channels – they can turn you off in an instant, and get their friends to turn you off. Then you’ve lost them. Possibly for good, since they don’t want your message anymore. We consume media in snippets today. That won’t change for a while. Don’t let those snippets become a downpour.

So not only is relevance important, so is volume. What’s your thought?

(Author: G. Crouch)