About Us
We are the world’s leading social and digital media research firm providing critical, actionable intelligence to government, IGO’s and the private sector.
We are undeniably in the Information Revolution. In our global society, information is as important and abundant as water – but if too much pours over us, we will drown. Businesses and organizations that learn how to extract relevant information in a timely manner and make effective use of it, will prosper. Those who don’t, will drown.
On the Internet, from social media to news media to open databases, there is a vast amount of information that, when collected, filtered, analyzed and delivered in an effective manner, can ensure businesses, governments and organizations make more effective decisions. This process of finding relevant information and turning it into decision-oriented intelligence is one of the most important responsibilities of any organisation today. The fact that intelligence consumers are spending billions of dollars every year to drive their decision-making processes underscores this reality. But, the Internet presents intelligence consumers with a potentially fatal problem: drowning in data.
Public Policy & Research Division
Our largest division, we focus on providing research to government, IGO’s, NGO’s and NPO’s for domestic and foreign policy issues. Our clients range from Canada’s Department of Foreign Affairs to UNDP and other internationally recognized institutions. We cover issues of domestic policy such as understanding citizen views and opinions through to analysis on fragile states.
Tourism Social Media Market Research
We’ve completed a number of social media and online market research projects for tourism operators and authorities, from government to associations. Our research has helped tourism organizations identify and reach new niche markets and better focus their online marketing budgets. Our work has helped clients make better informed decisions and identify cooperative marketing opportunities. Contact us today to discuss how our research can help you.
Private Sector Division
Here’s where we work with businesses and commercial organizations conducting research. Our work ranges from online reputation management to brand analysis and consumer insights. Our clients range from Fortune 100 companies like Cardinal Health to smaller organizations such as Tourism PEI.
The Other Stuff About Us
Our headquarters are in Halifax, Nova Scotia. Our consultants are across Canada, United States, UK and Europe. Core technical development along with R&D takes place in Nova Scotia. We are partnered with Dalhousie University’s Faculty of Computer Science and their machine learning labs. We are incredibly fussy when it comes to building our technology and almost as annoying as Google with our consultant hiring practices. Today we are team of over 20 people. We are collaborative by nature and a fairly flat organization.
A Proud Charter Member of Nova Scotia Come to Life
MediaBadger on Twitter
- Why most small businesses fail in social media: http://t.co/GGYqUQiq #entrepreneur a must read for small biz owners!
- Why small business fails in social media (our research): http://t.co/GuJGrpA7 #entrepreneur #fail something to think about!
- RT @mgoogoo: Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] http://t.co/civQ2S4I
- RT @techfieber: Studie: #eMarketer predicts #Twitter global revenue at $260m in 2012 http://t.co/EwF4tj0N @pkafkaRT @learmonth
- RT @theeconomist:closure of #Megaupload has triggered swift response from other file-sharing sites, or “cyberlockers” http://t.co/sAkRLJvL
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Social Media Research
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