Is social media commentary going to change the way mining companies around the world do business? Can industry participating in a blog or forum discussions affect their bottom line or share pricing? These are just some of the questions today’s mining companies need to answer. Fortunately, we’ve done some research.
A recent quick and simple study MediaBadger conducted on Canadian mining companies in three Latin American countries brought > 4,000,000 hits of Spanish-language data over three months. The majority of the blogs and forums were posted by social/political and environmental activists opposing mining activities (often connected by international networks). Supporters of the mining sector were sparsely represented. As a mining company in one of these countries, would you want to know what is being said?
Only 18 months ago a study undertaken by IBM(“From Stretched to Strengthened, Insights from the Global Chief Marketing Officer Study”), identified that most of more than 1,700 CMO’s interviewed world- and industry-wide felt unprepared to deal with the impact of key changes in the marketing arena. Three of the “most pervasive and universal game-changing challenges they reported were:
· The data explosion
· Social media
- Proliferation of channels and devices.
MediaBadger’s information and research tells us that more people and companies are increasingly becoming aware of the advantages of utilising the social media. Many people, however, still feel “deaf, dumb and blind” – as a colleague recently pointed out – when it comes to understanding and mastering the intricacies of the ‘web’.
Our experience also confirms the impacts of social media on their business still mystify not only many CEOs but also other senior management in the mining sector, trying to understand opinions, social trends, and market currents relating to industry. Awareness of who is supportive, who is critical, why people hold these positions and where they are located are fundamental issues when creating policy, undertaking community or stakeholder outreach, developing public education, when defining Corporate Social Responsibility (CSR) programmes, or when trying to build a strong and positive corporate image.
Download our most recent mining sector and social media impacts newsletter Here: Winter2013-Mining-Badger
Current stats indicate that more than half of the world’s 2.4 billion Internet users sign in to a social network regularly. These stats indicate that during 2012 internet users numbered:
North America 273,785,413
Latin America 254,915, 745
Of all these internet users it is estimated that 63.2% visited a social network at least once a month in 2012. That number is expected to increase to 70.7% in 2014. With all of these people chatting online globally – what have you been missing?
Do you know the difference between the myriad of social media channels, apps and services available online – which will best suit your needs and which are the most widely used in specific regions of the world? Are you tuned in to the ever increasing possibilities of Weibo, Reddit, Ameba, Linkedin or Odnoklassniki? Or do you need some help navigating the web?
Manage the data, know the channels and understand the message
MediaBadger can get beyond the ‘quantity’ of data with its proprietary technology and knowledge of the intricacies of the web channels and devices – far beyond what consumer social media monitoring tools can do. Our expert analysts can make this vast amount of data understandable so you and your company can use it and be responsive to the needs and wishes of your clients and stakeholders.
A recent article in The Atlantic Monthly points out that “The value of social media is the trust created through real people engaging in authentic dialogue.” ( The Atlantic). Understand what these real people think by tuning in to social media.