social media consulting

Entries Tagged as 'Blog'

Social Media, Kids Toys and Corporate Strategy? Yup.

July 3rd, 2008 · No Comments

Marketers want to maximize revenue from Social Media. Companies are struggling to learn new conversation skills in the Social Media realm. Perhaps we can garner some perspective from childrens’ toys. Not the ones parents buy in a store. We’re talking the ones that get made of cardboard boxes, string, tape, markers and craft paper. The [...]

Tags: Best Practices · Blog · Reputation

Why PR Agencies Don’t Like Social Media

June 29th, 2008 · 2 Comments

In an industry based on a series of carefully choreographed set of moves, the moves are no longer the same. There’s a new partner on the dance floor now, and where everyone was doing a waltz, they’re doing the tango. And people are liking it.
Change, as is often said, is inevitable. But that doesn’t mean [...]

Tags: Best Practices · Blog

Does a Corporate Blog Humanize The Business

June 20th, 2008 · No Comments

The short answer is a definite maybe. It’s all about the strategy and who is doing the blogging, followed by the choice in tone and manner, and the desire to engage. These are the key elements to developing a more “human” corporate blog. The challenge facing most organizations is that they recognize Social Media and [...]

Tags: Blog · Reputation

Social Media Vs. Professional Media; Who Will Win?

June 18th, 2008 · 2 Comments

The discussion between the validity of Consumer Generated Media {CGM} (a.k.a User Generated Media) and professional journalists has been raging for a few years now. Journalists shun many a blogger for lack of facts and accountability in reporting. While bloggers often discount journalists under conspiracy theory tags for being in the pay of big corporations. [...]

Tags: Blog · Reputation

Blogs And Corporate Social Responsibility Metrics

June 17th, 2008 · 1 Comment

Some have called Corporate Social Responsibility the “New PR Campaign” for the corporation. Our experience shows it’s far more than that. When a company like Novartis reaches out to support NPR programming, they are taking time to invest in the broader community. Brewery, Molson, leverages a comprehensive blog to communicate it’s CSR programs. But few [...]

Tags: Blog · Reputation