Value Disruption? That is, the disruption in how different types of media are valued. Pundits have been ringing the death bell of broadcast television for years, yet TV consumption has risen! Twitter was beaten up at first by bloggers et al, today it is the rage (perhaps the new email killer app?) The music industry [...]

Does Social Media have an impact on stock trades? A question we’ve been delving into and here we reveal an interesting finding in our work so far. Essentially, we have found that small public companies (with a market valuation under $100 Million) experience greater trade stability than those with higher valuations, Big Caps or Seniors. [...]

The past couple of years has seen much discussion surrounding the rise of video. Reading the writings (note we say “reading”) of pundits and analysts alike, it would seem the keyboard is fading to a faint memory. Then there are those that hail the doom of good grammar, spelling and creative writing. So, which is [...]

What’s the cost (i.e. time) of following someone on Twitter? What is their “grade” and just how popular are they and how many people have blocked them or not followed them and well, who cares? Is it relevant at all? More than anything, these questions may point to some growing trends in Social Media usage [...]

There are over 80 (at least) Social Media analysis tools on the market, perhaps closer to 150 worldwide. About 95% are focused on marketing and PR usage. So that’s agencies and companies monitoring  Social and Traditional Media for buzzwords, trends and reputation management. Such monitoring is becoming increasingly valued by businesses and governments - some [...]

Will the economic slowdown impact the Social Media space? Certainly. One respected writer, Rafe Needleman has already put his picks in on who might fail in the coming months. There are bound to be failures as investors look for gain, not pain. But is that such a bad thing?
Our initial take at MediaBadger is that [...]

On Saturday afternoon of September 27th, a 14 year old Canadian girl, popular daughter of a Pastor was horrifically slain walking in the woods near her house in Edson, Alberta. It is believed there may have been two boys as witnesses who ran for help. Sadly, help arrived too late to save her.
The towns residents, [...]

Recently, Facebook changed it’s UI design. So did Twitter and FriendFeed. These are 3 of the top Social Media tools. All have developed an ecosystem around them, and none more so than Facebook. This shows a serious fragility in the Social Media Ecosystem - that one popular platform can have profound economic impact on the [...]

Long before Social Media entered the mainstream, our parents and mentors told us to “listen”. We know that listening plays a key role in communicating with others. Effective listening is not just hearing either, it’s watching for visual cues given by the speaker. This fundamental of communication carries over to the “corporate entity”, which is [...]

Why do marketing and communications professionals struggle with the validity of Social Media? Perhaps because it is raw, unstructured, unfiltered and immediate. All of which is contrary to the marketing communications discipline. This post is inspired in part by Tony Steward following a recent Twebinar hosted by Radian6 (a leader in Social Media monitoring for [...]