Value Disruption? That is, the disruption in how different types of media are valued. Pundits have been ringing the death bell of broadcast television for years, yet TV consumption has risen! Twitter was beaten up at first by bloggers et al, today it is the rage (perhaps the new email killer app?) The music industry [...]

How many Social Media services are there? How many do you use? Our research shows over 300 blogging platforms, over 80 calendar services, 20 microblogging platforms, 200+ news feed services, numerous Web conferencing solutions, multiple Instant Messaging services, 300 plus variations on RSS feeders, over 20 Web-based sales automation and CRM solutions, 1000+ CMS solutions [...]

Does Social Media have an impact on stock trades? A question we’ve been delving into and here we reveal an interesting finding in our work so far. Essentially, we have found that small public companies (with a market valuation under $100 Million) experience greater trade stability than those with higher valuations, Big Caps or Seniors. [...]

There are over 80 (at least) Social Media analysis tools on the market, perhaps closer to 150 worldwide. About 95% are focused on marketing and PR usage. So that’s agencies and companies monitoring  Social and Traditional Media for buzzwords, trends and reputation management. Such monitoring is becoming increasingly valued by businesses and governments - some [...]

Marketing spin, hyperbole, and general marketing noise. We’re victims of it, some of us produce it, and I admit my guilt here as a communicator. We see such hype and spin not just in daily consumer advertising, but in industry-analyst relations, start-ups pitching VC’s and internal corporate communications. Is the age-old “language of spin and [...]

Why do marketing and communications professionals struggle with the validity of Social Media? Perhaps because it is raw, unstructured, unfiltered and immediate. All of which is contrary to the marketing communications discipline. This post is inspired in part by Tony Steward following a recent Twebinar hosted by Radian6 (a leader in Social Media monitoring for [...]

Here’s a dichotomy; A Forbes and Gartner report shows, surprisingly, that the majority of CEO’s get their news from the Web, not newspapers. In fact, the study shows 70% of CEO’s view the Web as the single most important source for news. Yet Social Media struggles for integration with communications budgets and PR firms are [...]

Understatement of the month is that Traditional Media is changing. What’s interesting is how those changes are coming about; some subtle, some less so. Newspaper readership is declining constantly, and the ad dollars needed to keep it going as well. Yet there are more magazines and books than ever before being published. This is a [...]