The discussion between the validity of Consumer Generated Media {CGM} (a.k.a User Generated Media) and professional journalists has been raging for a few years now. Journalists shun many a blogger for lack of facts and accountability in reporting. While bloggers often discount journalists under conspiracy theory tags for being in the pay of big corporations. [...]

Some have called Corporate Social Responsibility the “New PR Campaign” for the corporation. Our experience shows it’s far more than that. When a company like Novartis reaches out to support NPR programming, they are taking time to invest in the broader community. Brewery, Molson, leverages a comprehensive blog to communicate it’s CSR programs. But few [...]