Value Disruption? That is, the disruption in how different types of media are valued. Pundits have been ringing the death bell of broadcast television for years, yet TV consumption has risen! Twitter was beaten up at first by bloggers et al, today it is the rage (perhaps the new email killer app?) The music industry [...]

On the darker side of Social Media, it can effectively be used as a weapon to discredit a competitors product or service. It can be used to discredit a person/celebrity or to even shake up a stock. More importantly, it does not just affect big corporations. Today, Social Media can be used as a competitive [...]

We provide a fair bit of training around using Social Media for selling. Most often we are asked “how do I turn friends into clients?” and we’ve seen this question posted on other blogs, by some prominent bloggers. This question has been posed by many. Given the many workshops and private consultations we’ve run, we’ve [...]

How many Social Media services are there? How many do you use? Our research shows over 300 blogging platforms, over 80 calendar services, 20 microblogging platforms, 200+ news feed services, numerous Web conferencing solutions, multiple Instant Messaging services, 300 plus variations on RSS feeders, over 20 Web-based sales automation and CRM solutions, 1000+ CMS solutions [...]

The past couple of years has seen much discussion surrounding the rise of video. Reading the writings (note we say “reading”) of pundits and analysts alike, it would seem the keyboard is fading to a faint memory. Then there are those that hail the doom of good grammar, spelling and creative writing. So, which is [...]

What’s the cost (i.e. time) of following someone on Twitter? What is their “grade” and just how popular are they and how many people have blocked them or not followed them and well, who cares? Is it relevant at all? More than anything, these questions may point to some growing trends in Social Media usage [...]

What makes our world so incredible is the mix of cultures on this little planet. This diversity is exemplified and amplified in Social Media applications. One might ponder that Social Media could be a way of uniting us, resulting in less wars, greater societal wealth and more. Coming back to earth for a moment, there [...]

Sometimes big numbers mean less in Social Media marketing. Traditional agencies and most Web marketing agencies sell their clients on driving big numbers to their website, or at the very least focus on Big Numbers as the measure of success. When it comes to Social Media marketing however, less can often mean more.
A case in [...]

Will the economic slowdown impact the Social Media space? Certainly. One respected writer, Rafe Needleman has already put his picks in on who might fail in the coming months. There are bound to be failures as investors look for gain, not pain. But is that such a bad thing?
Our initial take at MediaBadger is that [...]

On Saturday afternoon of September 27th, a 14 year old Canadian girl, popular daughter of a Pastor was horrifically slain walking in the woods near her house in Edson, Alberta. It is believed there may have been two boys as witnesses who ran for help. Sadly, help arrived too late to save her.
The towns residents, [...]