What makes our world so incredible is the mix of cultures on this little planet. This diversity is exemplified and amplified in Social Media applications. One might ponder that Social Media could be a way of uniting us, resulting in less wars, greater societal wealth and more. Coming back to earth for a moment, there [...]

Sometimes big numbers mean less in Social Media marketing. Traditional agencies and most Web marketing agencies sell their clients on driving big numbers to their website, or at the very least focus on Big Numbers as the measure of success. When it comes to Social Media marketing however, less can often mean more.
A case in [...]

Will the economic slowdown impact the Social Media space? Certainly. One respected writer, Rafe Needleman has already put his picks in on who might fail in the coming months. There are bound to be failures as investors look for gain, not pain. But is that such a bad thing?
Our initial take at MediaBadger is that [...]

On Saturday afternoon of September 27th, a 14 year old Canadian girl, popular daughter of a Pastor was horrifically slain walking in the woods near her house in Edson, Alberta. It is believed there may have been two boys as witnesses who ran for help. Sadly, help arrived too late to save her.
The towns residents, [...]

Apparently, 1 Billion birds die each year in America from collisions with windows. Really? A billion? What does that have to do with Social Media? Well, add to that shocker that the leading cause of death in pregnant women is murder. What does that have to do with Social Media? Expectations, both self-created and pundit [...]

Marketing spin, hyperbole, and general marketing noise. We’re victims of it, some of us produce it, and I admit my guilt here as a communicator. We see such hype and spin not just in daily consumer advertising, but in industry-analyst relations, start-ups pitching VC’s and internal corporate communications. Is the age-old “language of spin and [...]

When most businesses/organizations think of Social Media, they think “customer facing” and marketing or reputation management. Often overlooked is the viability of Social Media tools and services within the organization itself. Social Media internally might be more aptly labeled Corporate Social Media, while some have called it Enterprise Social Networking but is “social” the right [...]

In days gone by, a “story” might be pushed out to the media to hit deadlines (okay, in large part it still is) and then it was hoped the story would get into the “News Cycle” which might mean top coverage for roughly 24 hours. Magazines and trade publications then provided added coverage, going a [...]