Digital Crises
Unfortunately, bad news travels faster than ever before in mankind’s history. Especially when it comes to Social Media. Often, this is the result of a news story in traditional media in the real world and through their online presence. This is called a Digital Media Crisis.
Fortunately, we have extensive experience in this area. Including traditional industry sectors that have little to no presence on the Web. For obvious reasons, we can’t provide the names of those clients here, but we can provide such references under a signed Confidentiality Agreement. We often work hand in hand with traditional public relations agencies in these cases as a value-add to their extensive capabilities.
Our Process
We’ve developed a process for managing a digital media crisis that starts mending your online reputation swiftly. A process built of experience and leveraging our monitoring and analysis tool; mediasphere360.
1. Situational Analysis: Using mediasphere360, we can quickly develop an understanding of the reach, influence and impact of the crisis situation. This report helps frame the development of the response strategy and plan. Your public relations or investor relations agency can take advantage of this service as quickly as 3 hours after notice.
2. Strategy & Plan Development: Working directly with your communications team and senior management and/or PR agency, we develop the most effective strategy, messaging and engagement plan possible.
3. Implementation: Once the plan is approved, we move into action. The response and engagement can include a number of activities; from anti-SEO to content development and seeding. We provide blogger mediation and negotiation as well as video services.
4. Monitoring & Evaluation: With mediasphere360 we can provide ongoing monitoring to you or your PR agency. This can aid in evaluating the response and guiding the team to potential hot-spots to put out any additional fires.
Engagements can be quick or run for a period of several months, depending on the nature of the crisis and depth of negative content. Our focus is re-building your online reputation.
Industry Sectors We’ve Worked In:
- Mining
- Oil & Gas
- Primary Industry
- Health Care
- Information Technology (ICT)
We’ve provided online reputation management services in Canada, the United States and United Kingdom. All engagements commence with a confidentiality or non-disclosure agreement. We can provide time-stamped and documented processes for legal counsel.