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	<title>Media Badger&#124; Intelligence &#38; Research &#124; Social Media &#187; Best Practices</title>
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		<title>Social Media as Marketing not marketing</title>
		<link>http://www.mediabadger.com/2008/11/social-media-as-marketing-not-marketing/</link>
		<comments>http://www.mediabadger.com/2008/11/social-media-as-marketing-not-marketing/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 14:38:24 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Drucker]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Peter Drucker said 40 years ago that a business need do only two fundamental things; market and innovate. With the advent of Social Media and it&#8217;s growing consumer adoption, the [...]]]></description>
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		<title>Fakers &amp; Celebs in Social Media Campaigns</title>
		<link>http://www.mediabadger.com/2008/08/fakers-celebs-in-social-media-campaigns/</link>
		<comments>http://www.mediabadger.com/2008/08/fakers-celebs-in-social-media-campaigns/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 14:16:09 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Ethics]]></category>
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		<description><![CDATA[Is it worth using Fake Persona&#8217;s or Celebrities in Social Media campaigns? Recently, Social Media marketer Beth Harte wrote an interesting post on this topic and so we build upon [...]]]></description>
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		<title>Social Media is More Than Marketing: 3 Core Principles</title>
		<link>http://www.mediabadger.com/2008/07/social-media-is-more-than-marketing-3-core-principles/</link>
		<comments>http://www.mediabadger.com/2008/07/social-media-is-more-than-marketing-3-core-principles/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 13:37:49 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[3 core principles]]></category>
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		<category><![CDATA[operations]]></category>

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		<description><![CDATA[As businesses struggle to understand and then leverage Social Media, we posit that there are 3 Core Principals to building an effective Social Media strategy. These Core Principles provide the [...]]]></description>
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		<title>Death of the Corporate Spokesperson?</title>
		<link>http://www.mediabadger.com/2008/07/death-of-the-corporate-spokesperson/</link>
		<comments>http://www.mediabadger.com/2008/07/death-of-the-corporate-spokesperson/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 13:13:54 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[PR rules]]></category>
		<category><![CDATA[rules]]></category>

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		<description><![CDATA[For decades we&#8217;ve had the Corporate Spokesperson; groomed, media trained and prepped to deliver a single message repeated at least 3 times in an interview. Or just the &#8220;face&#8221; we [...]]]></description>
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