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	<title>Media Badger&#124; Intelligence &#38; Research &#124; Social Media &#187; brand</title>
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	<description>Market Leading Social Media &#38; Digital Media Research &#38; Intelligence Software Firm</description>
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		<title>Social Value As A New Business Consideration</title>
		<link>http://www.mediabadger.com/2010/07/social-value-of-business/</link>
		<comments>http://www.mediabadger.com/2010/07/social-value-of-business/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 14:21:25 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Media Analysis]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Thunking]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[identity]]></category>
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		<guid isPermaLink="false">http://www.mediabadger.com/?p=880</guid>
		<description><![CDATA[The purpose of a business is to make a profit. To do that, a business must constantly innovate and market itself. To date, a business has not had to think [...]]]></description>
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		<title>Social Media Marketing is Local and Regional</title>
		<link>http://www.mediabadger.com/2010/04/social-media-marketing-is-local-and-regional/</link>
		<comments>http://www.mediabadger.com/2010/04/social-media-marketing-is-local-and-regional/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 18:20:06 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<description><![CDATA[One of the advantages, often overlooked, of marketing in Social Media channels is that you can be highly local or regional in your efforts. Some small businesses understand this well [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Thank The Hippies for Today&#8217;s Social Media</title>
		<link>http://www.mediabadger.com/2010/01/thank-the-hippies-for-todays-social-media/</link>
		<comments>http://www.mediabadger.com/2010/01/thank-the-hippies-for-todays-social-media/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 16:06:27 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Thunking]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[hippies]]></category>
		<category><![CDATA[norbert]]></category>

		<guid isPermaLink="false">http://www.mediabadger.com/?p=487</guid>
		<description><![CDATA[Seriously. How? Let&#8217;s go back to the 1970&#8242;s and a maveric by the name of Stewart Brand in San Francisco. He was a counter-culture type, disillusioned like many other hippies [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Can Too Much Social Media Dilute A Brand?</title>
		<link>http://www.mediabadger.com/2010/01/can-too-much-social-media-dilute-a-brand/</link>
		<comments>http://www.mediabadger.com/2010/01/can-too-much-social-media-dilute-a-brand/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 14:07:44 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Thunking]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.mediabadger.com/?p=477</guid>
		<description><![CDATA[As a &#8220;consumer&#8221; of a brand, is there a point where your engagement with that brand actually dilutes its value to you? Can you &#8220;know&#8221; too much about that brand? [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>But We Like Our Comfy Place Thanks. Sorry Seth.</title>
		<link>http://www.mediabadger.com/2009/09/but-we-like-our-comfy-place-thanks-sorry-seth/</link>
		<comments>http://www.mediabadger.com/2009/09/but-we-like-our-comfy-place-thanks-sorry-seth/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 23:09:58 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Media Analysis]]></category>
		<category><![CDATA[Media Measurement]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Godin]]></category>
		<category><![CDATA[Seth]]></category>

		<guid isPermaLink="false">http://www.mediabadger.com/?p=307</guid>
		<description><![CDATA[We&#8217;ve conducted research on Social Media usage for over 80 companies now, from health care to engineering to non-profits. No, I&#8217;m not tooting our horn here; bear with me a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Not To Start Your Own Social Network</title>
		<link>http://www.mediabadger.com/2009/09/why-not-to-start-your-own-social-network/</link>
		<comments>http://www.mediabadger.com/2009/09/why-not-to-start-your-own-social-network/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 17:51:42 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[MediaBadger]]></category>
		<category><![CDATA[Thunking]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[ethnic]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.mediabadger.com/?p=290</guid>
		<description><![CDATA[I&#8217;ve had 2 calls in the last week from businesses looking to build their own Social Network and over the past several months, similar inquiries. When I ask them if [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Expectation, Anticipation &amp; Brand Value in Social Media</title>
		<link>http://www.mediabadger.com/2009/02/expectation-anticipation-brand-value-in-social-media/</link>
		<comments>http://www.mediabadger.com/2009/02/expectation-anticipation-brand-value-in-social-media/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 13:36:23 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[anticipation]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[expectations]]></category>

		<guid isPermaLink="false">http://www.mediabadger.com/?p=218</guid>
		<description><![CDATA[In the pre-Social Web days, a brand and it&#8217;s components and assets could be fairly well managed. The company determined the design elements, packaging, promotion, channels of communication and shaped [...]]]></description>
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		<slash:comments>0</slash:comments>
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