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	<title>Media Badger&#124; Intelligence &#38; Research &#124; Social Media &#187; rules</title>
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		<title>Social Media Marketing &#8211; Understand the Channel Culture First</title>
		<link>http://www.mediabadger.com/2010/04/social-media-marketing-understand-the-channel-culture-first/</link>
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		<pubDate>Tue, 06 Apr 2010 18:23:58 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
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		<description><![CDATA[Or perhaps, second. First before you engage in a Social Media marketing effort, you need to &#8220;listen&#8221; to the conversations, to understand them and what channels they are taking place [...]]]></description>
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		<title>5 Principles of Social Media Engagement</title>
		<link>http://www.mediabadger.com/2009/08/5-principles-of-social-media/</link>
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		<pubDate>Tue, 25 Aug 2009 18:08:20 +0000</pubDate>
		<dc:creator>giles</dc:creator>
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		<description><![CDATA[At least, these are the ones we&#8217;ve found to work with clients. You might also have seen them mentioned somewhere else; no claims to being the first to think of [...]]]></description>
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		<title>It&#8217;s All In the Way We Gather</title>
		<link>http://www.mediabadger.com/2009/03/its-all-in-the-way-we-gather/</link>
		<comments>http://www.mediabadger.com/2009/03/its-all-in-the-way-we-gather/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 23:25:09 +0000</pubDate>
		<dc:creator>giles</dc:creator>
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		<description><![CDATA[Any of us working in the world of Social Media have heard many times from business clients &#8220;I just don&#8217;t get it.&#8221; Many of us have chimed in that Social [...]]]></description>
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		<title>Death of the Corporate Spokesperson?</title>
		<link>http://www.mediabadger.com/2008/07/death-of-the-corporate-spokesperson/</link>
		<comments>http://www.mediabadger.com/2008/07/death-of-the-corporate-spokesperson/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 13:13:54 +0000</pubDate>
		<dc:creator>giles</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[PR rules]]></category>
		<category><![CDATA[rules]]></category>

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		<description><![CDATA[For decades we&#8217;ve had the Corporate Spokesperson; groomed, media trained and prepped to deliver a single message repeated at least 3 times in an interview. Or just the &#8220;face&#8221; we [...]]]></description>
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		<title>Why PR Agencies Don&#8217;t Like Social Media</title>
		<link>http://www.mediabadger.com/2008/06/why-pr-agencies-dont-like-social-media/</link>
		<comments>http://www.mediabadger.com/2008/06/why-pr-agencies-dont-like-social-media/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 12:12:55 +0000</pubDate>
		<dc:creator>giles</dc:creator>
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		<category><![CDATA[dance]]></category>
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		<description><![CDATA[In an industry based on a series of carefully choreographed set of moves, the moves are no longer the same. There&#8217;s a new partner on the dance floor now, and [...]]]></description>
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